Our technology

MeenyMo implements a well-known methodology from mathematical psychology involving criteria and weights to represent individuals’ preferences in order to create personalised rankings of alternatives.

This methodology is based fundamentally on Benjamin Franklin’s ‘moral or prudential algebra’ that he outlined in a letter to Joseph Priestley in 1772 whereby trade-offs are used to simplify complex decisions involving multiple criteria.

MeenyMo’s ‘secret spice’ for determining weights is known as the PAPRIKA method - an acronym for ‘Potentially All Pairwise RanKings of all possible Alternatives’. PAPRIKA is patented in the US, New Zealand and Australia.

The PAPRIKA method also powers 1000minds, which has won or made the finals of seven innovation awards and is used for commercial and academic applications by 1000s of individuals, organisations and groups worldwide.